Creating the future of multi-channel ABM

Twenty years of transforming B2B marketing with data, multi-channel reach, and strategic innovation.

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Transforming B2B growth for a new era

B2B buying has evolved. Your marketing should, too.

Successful B2B marketing blends data-driven ABM with creative strategies to boost revenue. With 20 years of insights, we empower teams to grow and measure ROI. Our managed services extend your team, delivering outstanding results.

We use a few key elements to make clients’ ABM strategies a success:

Powered by insight

Target the right accounts and buying groups with AI-driven intent data to maximize conversion.

Driven by engagement

Accelerate buyers’ journeys as you drive the highest impact, efficiency, and return on marketing spend.

Guided by expertise

Gain support from ABM strategists and customer success experts who know your business.

Focused on innovation

Leading with future-facing technology, creativity, and strategy to stay ahead of the curve.

Our History

Our history of innovation drives opportunities for your future

2022–2024

Industry leader in AI-powered intent and integrated ABM strategies

One of the first to integrate Connected TV into ABM strategy, blending precise targeting with cross-channel measurement that connected digital and TV, enhancing reach in a new way.

2017-2021

Elevating data and measurement

Launched our ABM Intent Data Platform, boosting marketers’ capabilities to optimize buyer journeys across channels and accelerate conversions in real time.

2014-2016

Bringing ABM to life

Rolled out a multi-channel measurement platform to track real-time activities, empowering clients with transparency, engagement, and actionable insights.

2011-2013

Intent data and category creation

Innovated by analyzing user behaviors to establish “intent data.” Launched internal Madison Logic Data, later spun off as Bombora, setting the standard for intent-driven marketing.

2008-2010

Expansion through network model

Broadened our network to include premium media partners like email providers, reaching buyers where they consumed content—enhancing value for publishers and advertisers.

2005-2007

Creating publisher marketplace model

Began with a sharp focus on paid media, laying a strong foundation for later innovations in advertising technology.

How It Works

Boost ABM success with tested, high-impact activation strategies

Expand your reach with targeted ads and content on the channels buying groups use, guiding them to a unified purchase decision.

Identify the accounts most likely to convert with market-leading intent data.

Activate personalized experiences for every account across the funnel.

Measure and analyze real-time performance and impact on revenue.

Press & News

Get the latest news and updates from Madison Logic

Madison Logic Expands Executive Leadership Team with New Appointments

Madison Logic Expands Executive Leadership Team with New Appointments

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ABM Isn’t The B2B Salvation We Were Promised

ABM Isn’t The B2B Salvation We Were Promised

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Social Media Is More Important Than You May Realize

Social Media Is More Important Than You May Realize

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EDUCATION AND INSIGHTS

Master the essentials of ABM with a wealth of resources at your fingertips

Whether you’re new to ABM or refining your strategy, our resources and guides help you create effective strategies and follow best practices to achieve great results.

See Our Most Popular Resources

Join our team

We empower our team just as much as our clients

We’re constantly learning, encouraging one another to reach new heights, and focusing on growth. If you’re passionate about marketing, innovation, and working in a collaborative environment, we’d love to hear from you.

See Open Opportunities