One Question With… Thanksgiving Edition

We thought it would be a nice treat to deviate from our focus on B2B business related topics for our...

How Data Will Transform B-to-B Marketing in 2016

Five B-to-B Trends That Will Be Driven By Data By Tom Koletas Data-driven, programmatic technology has been transforming brand advertising...

To the Cloud!

It used to be that having one’s “head in the clouds” signified a dreamer, unrealistic –a sort of fantasist. But...

Madison Logic Ranked Number 386 Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500™

NEW YORK, NY–(Marketwired – Nov 13, 2015) – Madison Logic, provider of the most comprehensive B2B digital brand and demand...

One Question With… Vin Turk: The Decline of SEO & CRM

Recent studies show that content marketing will figure most into 2016 marketing budgets while SEO and CRM will see serious...

Using Intent Data To Enhance Account-Based Marketing

Madison Logic, a provider of B2B digital brand and demand solutions, has identified a pattern among “in-market” prospects that reveals...

Account-Based Marketing In the Age of Big Data

Account-based marketing (ABM), or the business practice of focusing the bulk of marketing resources on a short list of the...

One Question With… Sonjoy Ganguly (SVP, Product Management)

According to a report by SiriusDecisions, more than 60 percent of companies plan to invest in technology for ABM over...

Going Global: The International Language Of Intent Data

ARTICLE HIGHLIGHTS: Digital marketing today is all about engagement vs. reach, and data is the key to engaging users anytime,...

Brand To Demand: How Intent Data Is Breaking Down The Silos

Columnist Thomas Koletas discusses how B2B marketers can effectively use intent data to bolster their entire marketing and sales strategies:...

One Question with… Vin Turk (SVP Audience Development)

A recent study conducted by the CMO Club indicated that Content development will take up the greatest portion of the...

One Question With…Tom O’Regan (CEO – Madison Logic)

Last week Google changed their logo again. This time however, they did a complete overhaul to logo, updating the image...

Size Matters: Intent Data at Scale

B2B marketing has undergone a significant shift when it comes to the use of data to track and target leads....

Marketers Move To Data-Driven Ad Retargeting

A few weeks ago, Madison Logic CEO, Tom O’Regan, had a conversation with Marketing ID analyst Brian Anderson about emerging...

Evolution of Account-Based Marketing

By now, if you’ve done your homework, you probably have already heard the term “account-based marketing” floating around B2B conferences...

Madison Logic Expands Executive Team to Support Creation of Comprehensive Brand-to-Demand, Account-Based Marketing Suite

NEW YORK, NY–(Marketwired – Jun 25, 2015) – Madison Logic, provider of the most comprehensive B2B digital brand and demand...

MarketingCharts Weekend Reading, 6/12/15

Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to the latest...

Account-Based Marketing 101 With Tom O’Regan

Madison Logic, a provider of B2B marketing services, has launched an account-based marketing suite. Dubbed Activate ABM, the platform aims...

Madison Logic Does The BMA15 (#MyIntent)

Last week, four members of the Madison Logic executive team attended the BMA15 conference in Chicago. We were represented by...

Viewability Plus Intent = Genuine Value

The search for more and more data about our customers was the ad-tech industry’s primary focus for many years, but...

Madison Logic Announces #MyIntent Social Platform at BMA15

NEW YORK, NY–(Marketwired – May 27, 2015) – Madison Logic, the leading global provider of intent-activated brand and demand marketing...

Madison Logic Launches Activate ABM, the First-Ever Intent-Driven Account-Based Marketing Suite

NEW YORK, NY–(Marketwired – May 21, 2015) – Madison Logic, the leading global provider of intent-activated brand and demand solutions across...

5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing

How can you make account-based marketing suit your particular needs? Columnist Thomas Koletas outlines five ways to deliver the best...

CMO.com Wants To Know: Will Digital Cause The Death Of The B2B Salesman?

The rise of digital and overwhelming amount of information now available to anyone in buying mode could be bad news...

UPDATE – Madison Logic Named to Gramercy Institute’s Annual List of the 20 Most Valuable Partners in Financial Marketing

NEW YORK, NY–(Marketwired – Mar 16, 2015) – Madison Logic, the leading provider of data-driven, full-funnel B2B marketing solutions powered...

GRAMERCY INSTITUTE ANNOUNCES ROSTER OF “20 MOST VALUABLE PARTNERS IN FINANCIAL MARKETING”

New York, NY—March 11, 2015—Gramercy Institute announced today its 2015 roster of “The Most Valued Partners in Financial Marketing.”  Based...

Madison Logic Selected to Present at The Montgomery Summit

Top Venture Capitalists Chose Madison Logic From a Record Number of Nominees to Present at the Largest Tech Investor Conference...

Madison Logic Expands Its Platform With B2B Ad Network Buy

By Dom Nicastro | Mar 3, 2015 Madison Logic has been providing enterprise solutions for publishers and demand generation for...

Marketing Solutions Provider Madison Logic Buys B2B Ad Platform BBN

Deal gets company closer to programmatic buying opportunities. By Bill Mickey :: March 3, 2015 In a gap-closing deal, marketing...

Madison Logic Expands Ad Offerings, Acquiring Platform BNN

by Lauryn Chamberlain | March 3, 2015 4:08 pm Consumer purchase insights provider Madison Logic has acquired ad platform BNN...

Madison Logic Acquires BBN Ad Platform

Now the Largest Provider of “Full-Funnel” Media and Marketing Solutions NEW YORK, NY–(Marketwired – Mar 2, 2015) – Madison Logic,...

What North America is Saying: 21 Experts on Marketing in 2015 – See more at: http://performancein.com/news/2014/12/17/what-north-america-saying-21-experts-marketing-2015/#sthash.yCojaKhy.dpuf

By Mark Jones It’s not easy to determine which direction performance marketing will take next year. To get a new...

Boost Conversions and Revenue With Effective Lead Generation

Among the top priorities of any B2B organization is lead generation, but there is a big difference between generating leads...

What’s It Going To Be: Big Data or Small Data?

by Jack Loechner @mp_research, December 2, 2014, 7:05 AM According to a paper by Erik Matlick, CEO, Madison Logic Data,...

Why 2015 Will Be The Year Of Big Data For B2B Marketers

Nov 20, 2014 Erik Matlick These days, to say that any kind of marketing discipline is “all about the data,” might...

Madison Logic Named 228 on Deloitte Technology Fast 500 List of Fastest Growing Companies

Increased Demand for B2B Intent Media in 2014 Drives Rapid Growth Trajectory, 59 Percent Year-Over-Year NEW YORK, NY–(Marketwired – Nov...

INside the Boardroom US: Erik Matlick, CEO at Madison Logic Data – See more at: http://performancein.com/news/2014/11/20/inside-boardroom-us-erik-matlick-ceo-madison-logic-data/#sthash.fEu3ma7H.dpuf

By Erik Matlick Over the years as targeting has evolved, the overarching difference between B2B and B2C is that B2B...

Madison Logic Launches New Data Company With CEO Erik Matlick at the Helm

Appoints Former Martini Media Executive Tom O’Regan as Madison Logic CEO NEW YORK, NY – Madison Logic, the premier provider...

Madison Logic Launches New Data Company With CEO Erik Matlick at the Helm; Appoints Former Martini Media Executive Tom O’Regan as Madison Logic CEO

NEW YORK, NY–(Marketwired – Nov 3, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers...

Business-to-Business Ad Targeting Firm Madison Logic Installs New CEO

By MIKE SHIELDS The business-to-business ad targeting firm Madison Logic has a new CEO as the company plans to spin off...

Madison Logic Celebrates Year of Rapid Growth With Awards From Inc., Crain’s NY and AlwaysOn

NEW YORK, NY–(Marketwired – Oct 28, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers...

Oracle and Madison Logic Partner to Provide the Premier B2B Intent and Demographic Dataset Available in the Industry With 100 Million Plus Anonymous Business Profiles

Alliance Combines Oracle’s Data as a Service for Marketing With Madison Logic’s Proprietary B2B Data Assets to Empower Advertisers With...

Madison Logic Opens Its Doors for Second Annual NewCo New York

The Premier Data Provider Joins 100 Companies Showcasing Innovative Products NEW YORK, NY–(Marketwired – Sep 29, 2014) – Madison Logic,...

UBM Tech Email Campaign Powered by Madison Logic B2B Intent Data Results in 375 Percent Lift in CTR

Madison Logic and UBM Partner to Provide Meaningful Marketing and Engagement Solutions Driven by Real-Time Intent NEW YORK, NY–(Marketwired –...

Madison Logic’s Intent Data Boosts TeamQuest’s Email Open Rates by 158 Percent

Campaign Delivers 248 Percent Lift in Click-Throughs NEW YORK, NY–(Marketwired – Jul 8, 2014) – Madison Logic, the premier provider...

Madison Logic Offers Marketers Better Targeting in Europe by Signing Intent Data Partnership Deal in France

Bolsters EMEA Team With Three New Hires to Support Growth NEW YORK, NY–(Marketwired – Feb 13, 2014) – Madison Logic,...

Madison Logic Launches Intent Data-Driven Products to Fuel Marketing Automation and CRM Effectiveness

Powerful B2B Intent Data Result of Monthly Assessment of Over 40 Million User Interactions NEW YORK, NY–(Marketwired – Nov 14,...

Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities

Launches New UK Office to Support Expansion NEW YORK, NY and LONDON, UNITED KINGDOM–(Marketwired – Oct 14, 2013) – Madison...

Mark Chowdhury Joins Madison Logic as VP of Finance

Dennis Syracuse Promoted to General Manager and CMO NEW YORK, NY–(Marketwired – May 29, 2013) –  Madison Logic, a distinguished...

Madison Logic Expands Leadership Team With Two Key Executive Appointments

Mark Herschberg and Dennis Syracuse Join Team to Fuel 2013 Growth NEW YORK, NY–(Marketwire – Mar 4, 2013) – Madison...

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