Press and News

Marketing Solutions Provider Madison Logic Buys B2B Ad Platform BBN

Deal gets company closer to programmatic buying opportunities. By Bill Mickey :: March 3, 2015 In a gap-closing deal, marketing...

Madison Logic Expands Ad Offerings, Acquiring Platform BNN

by Lauryn Chamberlain | March 3, 2015 4:08 pm Consumer purchase insights provider Madison Logic has acquired ad platform BNN...

Madison Logic Acquires BBN Ad Platform

Now the Largest Provider of “Full-Funnel” Media and Marketing Solutions NEW YORK, NY–(Marketwired – Mar 2, 2015) – Madison Logic,...

What North America is Saying: 21 Experts on Marketing in 2015 – See more at: http://performancein.com/news/2014/12/17/what-north-america-saying-21-experts-marketing-2015/#sthash.yCojaKhy.dpuf

By Mark Jones It’s not easy to determine which direction performance marketing will take next year. To get a new...

Boost Conversions and Revenue With Effective Lead Generation

Among the top priorities of any B2B organization is lead generation, but there is a big difference between generating leads...

What’s It Going To Be: Big Data or Small Data?

by Jack Loechner @mp_research, December 2, 2014, 7:05 AM According to a paper by Erik Matlick, CEO, Madison Logic Data,...

Why 2015 Will Be The Year Of Big Data For B2B Marketers

Nov 20, 2014 Erik Matlick These days, to say that any kind of marketing discipline is “all about the data,” might...

Madison Logic Named 228 on Deloitte Technology Fast 500 List of Fastest Growing Companies

Increased Demand for B2B Intent Media in 2014 Drives Rapid Growth Trajectory, 59 Percent Year-Over-Year NEW YORK, NY–(Marketwired – Nov...

INside the Boardroom US: Erik Matlick, CEO at Madison Logic Data – See more at: http://performancein.com/news/2014/11/20/inside-boardroom-us-erik-matlick-ceo-madison-logic-data/#sthash.fEu3ma7H.dpuf

By Erik Matlick Over the years as targeting has evolved, the overarching difference between B2B and B2C is that B2B...

Madison Logic Launches New Data Company With CEO Erik Matlick at the Helm

Appoints Former Martini Media Executive Tom O’Regan as Madison Logic CEO NEW YORK, NY – Madison Logic, the premier provider...

Madison Logic Launches New Data Company With CEO Erik Matlick at the Helm; Appoints Former Martini Media Executive Tom O’Regan as Madison Logic CEO

NEW YORK, NY–(Marketwired – Nov 3, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers...

Business-to-Business Ad Targeting Firm Madison Logic Installs New CEO

By MIKE SHIELDS The business-to-business ad targeting firm Madison Logic has a new CEO as the company plans to spin off...

Madison Logic Celebrates Year of Rapid Growth With Awards From Inc., Crain’s NY and AlwaysOn

NEW YORK, NY–(Marketwired – Oct 28, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers...

Oracle and Madison Logic Partner to Provide the Premier B2B Intent and Demographic Dataset Available in the Industry With 100 Million Plus Anonymous Business Profiles

Alliance Combines Oracle’s Data as a Service for Marketing With Madison Logic’s Proprietary B2B Data Assets to Empower Advertisers With...

Madison Logic Opens Its Doors for Second Annual NewCo New York

The Premier Data Provider Joins 100 Companies Showcasing Innovative Products NEW YORK, NY–(Marketwired – Sep 29, 2014) – Madison Logic,...

UBM Tech Email Campaign Powered by Madison Logic B2B Intent Data Results in 375 Percent Lift in CTR

Madison Logic and UBM Partner to Provide Meaningful Marketing and Engagement Solutions Driven by Real-Time Intent NEW YORK, NY–(Marketwired –...

Madison Logic’s Intent Data Boosts TeamQuest’s Email Open Rates by 158 Percent

Campaign Delivers 248 Percent Lift in Click-Throughs NEW YORK, NY–(Marketwired – Jul 8, 2014) – Madison Logic, the premier provider...

Madison Logic Offers Marketers Better Targeting in Europe by Signing Intent Data Partnership Deal in France

Bolsters EMEA Team With Three New Hires to Support Growth NEW YORK, NY–(Marketwired – Feb 13, 2014) – Madison Logic,...

Madison Logic Launches Intent Data-Driven Products to Fuel Marketing Automation and CRM Effectiveness

Powerful B2B Intent Data Result of Monthly Assessment of Over 40 Million User Interactions NEW YORK, NY–(Marketwired – Nov 14,...

Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities

Launches New UK Office to Support Expansion NEW YORK, NY and LONDON, UNITED KINGDOM–(Marketwired – Oct 14, 2013) – Madison...

Mark Chowdhury Joins Madison Logic as VP of Finance

Dennis Syracuse Promoted to General Manager and CMO NEW YORK, NY–(Marketwired – May 29, 2013) –  Madison Logic, a distinguished...

Madison Logic Expands Leadership Team With Two Key Executive Appointments

Mark Herschberg and Dennis Syracuse Join Team to Fuel 2013 Growth NEW YORK, NY–(Marketwire – Mar 4, 2013) – Madison...

Immediate Engagement Unlocks Brand Influence for Madison Logic Customers

Tools Designed to Track Behavioral Activity of Potential Prospects and Influencers and Also Provide Messaging During the Evaluation and Buying...

Advanced Analytics for Smarter Lead Nurturing

Tools designed to track behavioral activity of potential prospects and influencers and also provide messaging during the evaluation and buying...

Madison Logic Introduces Two Products for Advanced Lead Nurturing — Data Match™ Behavioral Analytics and Data Match™ Lead Retargeting

Tools Aimed at Understanding Behaviors and Surrounding Prospects and Influencers With Messages During the Evaluation and Buying Stages NEW YORK,...

Madison Logic Introduces Two Products for Advanced Lead Nurturing – Data Match® Behavioral Analytics and Data Match® Lead Retargeting

Tools aimed at Understanding behaviors and surrounding prospects and influencers with messages during the evaluation and buying stages. New York,...

Madison Logic Adds 200 New Advertisers and 68 Publishers to its Customer List in the First Half of 2012.

ADP, AMD, Blue Coat Systems, Forrester Research, Haymarket, Healthcare IT World, Red Hat, Summit Business Media and Thompson Reuters working...

Madison Logic Grows its Footprint in the UK & EMEA by Adding Key Partners to its Publishing Portfolio

Huson International Media, Sift Media, Tech Eye and Tech Touchstone join Madison Logic’s existing stable of leading EMEA publishing partners,...

IndustryBrains Founder, Erik Matlick, Launches Madison Logic

The industry’s first ad serving platform for lead generation. New York, April 20th, 2009 – Erik Matlick, founder of IndustryBrains a...

1 2 3 4