Don’t Turn a Deaf Ear to Customers and Prospects

Dennis Syracuse, CMO of Madison Logic, explores how B2B marketers can tune into the needs of their customers and prospects A...

One Question With… Our Guest: Jeff Soriano

In this episode of One Question With…, we’re pleased to feature a special guest: Jeff Soriano, Senior Director of Demand...

How Data-Driven Account-Based Marketing Can Help Achieve Sales And Marketing Alignment

This article was written by Sonjoy Ganguly and appeared on Demand Gen Report. Once upon a time, account-based marketing (ABM) was...

4 Ways Predictive Marketing Is Changing Our Content for Good

This article originally appeared on Inc.   There is more content marketing floating around than ever, and it makes sense why: it’s...

Intent data for B2B: No guessing allowed

This article was written by Dennis Syracuse and appeared on B2B Marketing Dennis Syracuse, CMO of Madison Logic, explains how intent data can...

Winning B2B Marketers Follow the Purchasing Power

This article was written by Greg Franczyk and appeared on CMSWire We all know that data is the key to...

Madison Logic and YesPath Announce Partnership to Enable Adaptive Account Based Marketing

YesPath Customers Can Now Run Media Programs that Adapt to Each Account NEW YORK, NY and SAN FRANCISCO, CA–(Marketwired –...

Take These to Your CEO: Marketing Metrics That Matter

This article was written by Tom O’Regan & originally appeared in AdAge How to Develop the Right Metrics for Account-Based...

Does LinkedIn Deal Signal Microsoft Wants Back In on the Ad Business?

This article was written by Mike Shields & published by The Wall Street Journal Industry executives sees potential for software company...

B2B KPIs Increasingly Move to More Holistic View

This article was originally written by Susan Borst for the IAB When it comes to Key Performance Indicators, KPIs, we...

Madison Logic Partners With Tapad to Realize Attribution Across Every Channel for Global B2B Marketers

B2B Marketers Can Now Deliver the Right Message to the Right User at the Right Time Across Devices and Channels...

Enhancing Marketing Efficiency With Intent Data

This article was published by Marketing ID In an interview with Marketing ID’s Brian Anderson, Madison Logic’s Sonjoy Ganguly discusses...

Mintigo Partners With Madison Logic to Support the Industry-Leading Account Based Marketing (ABM) Solution

SAN MATEO, CA–(Marketwired – May 25, 2016) – Mintigo, the pioneer of predictive marketing and sales technology, has partnered with Madison...

Acquisition of Internal Results Solidifies Madison Logic as the Largest Global Account Based Marketing Provider

Acquisition Expands International Data, Reach and Operational Footprint in Europe NEW YORK, NY–(Marketwired – May 18, 2016) – Madison Logic,...

A Delicate Balance: Direct and Programmatic Sales for Publishers

This article was written by Vin Turk & published by Business2Community Publishers face a dilemma in today’s advertising environment. Many...

One Question With… Vin Turk: The Importance of Marketing Attribution

The role of marketing attribution is to connect sales and marketing data so companies can see which marketing efforts are having...

One Question With…Tom O’Regan: The Metrics that Matter

In the world of B2B marketing and targeted advertising, many experts are saying which metrics are the most effective when...

Four Points To Consider When Refining Programmatic

This article originally was published by Adotas Programmatic advertising takes the term “data driven” to a whole new level. While...

Stop scattering chum: Use intent data to catch big fish with your marketing automation platform

This article originally appeared on Marketing Land. Is your marketing automation as smart as it should be? Columnist Thomas Koletas...

The Benefits of Always-On for B2B Marketers

This article originally appeared on MarTech Advisor. Sonjoy Ganguly, SVP Product Management at Madison Logic offers a tactical how-to for...

One Question With…Elliot Markowitz: Content and Data

Content has become the backbone to any good marketing strategy. It helps nurture customers and provide insights regarding your offerings...

Why You Need Video In Your B2B Marketing Mix

This article originally appeared on CMO.com The marketing mix continues to evolve. To stay ahead, B2B marketers need to be...

Madison Logic Selected by AlwaysOn as an OnMedia Top 100 Winner

Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing NEW YORK, NY–(Marketwired – Mar 30, 2016) – Madison...

Why Innovation Matters in Account-Based Marketing

This article was written by Sonjoy Ganguly & originally appeared on MarketingProfsThe scale and growth of digital media has always...

Going Beyond Data-Driven Marketing To True Intent-Driven Campaigns

This article was written by Tom O’Regan, Madison Logic CEO, & originally appeared in MediaPost Marketers may be pledging allegiance to...

One Question With…Sonjoy Ganguly: Always-On Technology

The B2B buyer is a fickle being. In today’s high digitized world, it is hard to reach a buyer that...

The Listening Game For Content in B2B Marketing

This article was originally appeared in Chief Marketer. March 2, 2016 by Thomas Koletas Determining what content will resonate with prospects...

The Only Intent-Driven Account Based Marketing Just Got Better With Madison Logic and HG Data Uniting to Help Marketers Predict Install-Based Users Currently In-Market

The Partnership Enriches Install-Based Marketing With the Power of Intent Data NEW YORK, NY–(Marketwired – Feb 25, 2016) – Madison...

Taking Control of Your Lead Generation

Traditionally, B2B marketers use a variety of tools to execute lead generation efforts. This process includes multiple departments — IT,...

Madison Logic & Dell to Educate B2B Community at C2C Scottsdale

Title Sponsorship Allows Madison Logic to Deliver Insights on Predictive Intelligence & Content Creation NEW YORK, NY–(Marketwired – Feb 11,...

B2B marketing firm Madison Logic expands roster after posting strong growth

By David Kirkpatrick Dive Brief: After a year of 72% revenue growth, B2B marketing firm Madison Logic added Greg Franczyk...

Account-Based Marketing Offering Propels Madison Logic to Achieve a 72% Revenue Growth in 2015

Expands Executive Team to Meet the Brand and Demand Needs of the Company’s Fortune 500 B2B Client Base NEW YORK,...

One Question With…Tom O’Regan: What Happened to LinkedIn Lead Accelerator

On Friday, LinkedIn announced that it will be closing down its Lead Accelerator tool, which resulted from the $175 million...

Intent Data Is Powerful Tool For Business Decisionmakers

Tom O’Regan is CEO of Madison Logic, an 8-year-old, B2B firm that’s focused on digital brand and demand-generation solutions. The...

Why LinkedIn Dumped a $175M MarTech Acquisition

LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from...

Competition And ROI Will Put Today’s Mar Tech Stack On A Much-Needed Diet

The marketing technology landscape is bloated. Scott Brinker’s super graphic shows a whopping 1,876 vendors across 43 categories. Marketing tech stacks...

B2B Marketing Predictions For 2016

Video marketing, predictive data and ad-blocking technologies are recurring themes as B2B marketing experts look to the year ahead. This...

INFOGRAPHIC: 2016 B2B Marketing Predictions

The people over at Madison Logic have just released an interesting new infographic that provides a lot of great information...

Where’s B2B Marketing Headed to This Year

Dennis Syracuse, CMO & GM at Madison Logic presents an infographic on what industry leaders foresee for B2B marketers in...

CMO.com Wants To Know: What’s Next For Programmatic?

This article originally appeared on CMO.com. Programmatic advertising became an industry buzzword back in 2011, but it was no passing fad. Programmatic...

B2B Marketing Predictions For 2016

This article originally appeared on Adotas. Madison Logic has put together an infographic highlighting B2B marketing predictions for 2016. It...

One Question With… Tom O’Regan (2016 Prediction)

As we head into the 2015 holiday season, most b2b organizations are closing out their budgets for the year and...

One Question With…Sonjoy Ganguly: B2B Predictions for 2016

See why Sonjoy Ganguly, SVP of Product Management at Madison Logic, believes that 2016 is going to be the “Year...

What’s Up In 2016: 8 Experts Give Us Their Insights On Digital Marketing, Advertising And Technology

An impressive group of experts have offered their insights into where the vast world of digital marketing, advertising, and technology...

What 12 US Performance Marketing Experts Predict to See in 2016

In what has now become an annual tradition at PerformanceIN following a similar feature last year, we’ve asked 12 experts in...

Madison Logic Reports: B2B Lead Costs Skyrocket

Within the B2B space, the cost of a lead has increased significantly this year as more and more marketers have...

Learn to Think Beyond the Clicks

Dec 9, 2015, by Dennis Syracuse Blame it on Google. Its AdWords program is the primary reason marketers put so much emphasis...

Native advertising best practices

Dec 3, 2015, by Tom O’Regan There are several significant trends occurring in digital marketing: programmatic advertising, the threat of ad...

How To Turn Your Site Into A Lead Machine

Dec 2, 2015, by Vin Turk As a publisher, you live and die by how effectively your content attracts the right...

One Question With… Thanksgiving Edition

We thought it would be a nice treat to deviate from our focus on B2B business related topics for our...

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