Press and News

The Only Intent-Driven Account Based Marketing Just Got Better With Madison Logic and HG Data Uniting to Help Marketers Predict Install-Based Users Currently In-Market

The Partnership Enriches Install-Based Marketing With the Power of Intent Data NEW YORK, NY–(Marketwired – Feb 25, 2016) – Madison...

Taking Control of Your Lead Generation

Traditionally, B2B marketers use a variety of tools to execute lead generation efforts. This process includes multiple departments — IT,...

Madison Logic & Dell to Educate B2B Community at C2C Scottsdale

Title Sponsorship Allows Madison Logic to Deliver Insights on Predictive Intelligence & Content Creation NEW YORK, NY–(Marketwired – Feb 11,...

B2B marketing firm Madison Logic expands roster after posting strong growth

By David Kirkpatrick Dive Brief: After a year of 72% revenue growth, B2B marketing firm Madison Logic added Greg Franczyk...

Account-Based Marketing Offering Propels Madison Logic to Achieve a 72% Revenue Growth in 2015

Expands Executive Team to Meet the Brand and Demand Needs of the Company’s Fortune 500 B2B Client Base NEW YORK,...

One Question With…Tom O’Regan: What Happened to LinkedIn Lead Accelerator

On Friday, LinkedIn announced that it will be closing down its Lead Accelerator tool, which resulted from the $175 million...

Intent Data Is Powerful Tool For Business Decisionmakers

Tom O’Regan is CEO of Madison Logic, an 8-year-old, B2B firm that’s focused on digital brand and demand-generation solutions. The...

Why LinkedIn Dumped a $175M MarTech Acquisition

LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from...

Competition And ROI Will Put Today’s Mar Tech Stack On A Much-Needed Diet

The marketing technology landscape is bloated. Scott Brinker’s super graphic shows a whopping 1,876 vendors across 43 categories. Marketing tech stacks...

B2B Marketing Predictions For 2016

Video marketing, predictive data and ad-blocking technologies are recurring themes as B2B marketing experts look to the year ahead. This...

INFOGRAPHIC: 2016 B2B Marketing Predictions

The people over at Madison Logic have just released an interesting new infographic that provides a lot of great information...

Where’s B2B Marketing Headed to This Year

Dennis Syracuse, CMO & GM at Madison Logic presents an infographic on what industry leaders foresee for B2B marketers in...

CMO.com Wants To Know: What’s Next For Programmatic?

This article originally appeared on CMO.com. Programmatic advertising became an industry buzzword back in 2011, but it was no passing fad. Programmatic...

B2B Marketing Predictions For 2016

This article originally appeared on Adotas. Madison Logic has put together an infographic highlighting B2B marketing predictions for 2016. It...

One Question With… Tom O’Regan (2016 Prediction)

As we head into the 2015 holiday season, most b2b organizations are closing out their budgets for the year and...

One Question With…Sonjoy Ganguly: B2B Predictions for 2016

See why Sonjoy Ganguly, SVP of Product Management at Madison Logic, believes that 2016 is going to be the “Year...

What’s Up In 2016: 8 Experts Give Us Their Insights On Digital Marketing, Advertising And Technology

An impressive group of experts have offered their insights into where the vast world of digital marketing, advertising, and technology...

What 12 US Performance Marketing Experts Predict to See in 2016

In what has now become an annual tradition at PerformanceIN following a similar feature last year, we’ve asked 12 experts in...

Madison Logic Reports: B2B Lead Costs Skyrocket

Within the B2B space, the cost of a lead has increased significantly this year as more and more marketers have...

Learn to Think Beyond the Clicks

Dec 9, 2015, by Dennis Syracuse Blame it on Google. Its AdWords program is the primary reason marketers put so much emphasis...

Native advertising best practices

Dec 3, 2015, by Tom O’Regan There are several significant trends occurring in digital marketing: programmatic advertising, the threat of ad...

How To Turn Your Site Into A Lead Machine

Dec 2, 2015, by Vin Turk As a publisher, you live and die by how effectively your content attracts the right...

One Question With… Thanksgiving Edition

We thought it would be a nice treat to deviate from our focus on B2B business related topics for our...

How Data Will Transform B-to-B Marketing in 2016

Five B-to-B Trends That Will Be Driven By Data By Tom Koletas Data-driven, programmatic technology has been transforming brand advertising...

To the Cloud!

It used to be that having one’s “head in the clouds” signified a dreamer, unrealistic –a sort of fantasist. But...

Madison Logic Ranked Number 386 Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500™

NEW YORK, NY–(Marketwired – Nov 13, 2015) – Madison Logic, provider of the most comprehensive B2B digital brand and demand...

One Question With… Vin Turk: The Decline of SEO & CRM

Recent studies show that content marketing will figure most into 2016 marketing budgets while SEO and CRM will see serious...

Using Intent Data To Enhance Account-Based Marketing

Madison Logic, a provider of B2B digital brand and demand solutions, has identified a pattern among “in-market” prospects that reveals...

Account-Based Marketing In the Age of Big Data

Account-based marketing (ABM), or the business practice of focusing the bulk of marketing resources on a short list of the...

One Question With… Sonjoy Ganguly (SVP, Product Management)

According to a report by SiriusDecisions, more than 60 percent of companies plan to invest in technology for ABM over...

Going Global: The International Language Of Intent Data

ARTICLE HIGHLIGHTS: Digital marketing today is all about engagement vs. reach, and data is the key to engaging users anytime,...

Brand To Demand: How Intent Data Is Breaking Down The Silos

Columnist Thomas Koletas discusses how B2B marketers can effectively use intent data to bolster their entire marketing and sales strategies:...

One Question with… Vin Turk (SVP Audience Development)

A recent study conducted by the CMO Club indicated that Content development will take up the greatest portion of the...

One Question With…Tom O’Regan (CEO – Madison Logic)

Last week Google changed their logo again. This time however, they did a complete overhaul to logo, updating the image...

Size Matters: Intent Data at Scale

B2B marketing has undergone a significant shift when it comes to the use of data to track and target leads....

Marketers Move To Data-Driven Ad Retargeting

A few weeks ago, Madison Logic CEO, Tom O’Regan, had a conversation with Marketing ID analyst Brian Anderson about emerging...

Evolution of Account-Based Marketing

By now, if you’ve done your homework, you probably have already heard the term “account-based marketing” floating around B2B conferences...

Madison Logic Expands Executive Team to Support Creation of Comprehensive Brand-to-Demand, Account-Based Marketing Suite

NEW YORK, NY–(Marketwired – Jun 25, 2015) – Madison Logic, provider of the most comprehensive B2B digital brand and demand...

MarketingCharts Weekend Reading, 6/12/15

Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to the latest...

Account-Based Marketing 101 With Tom O’Regan

Madison Logic, a provider of B2B marketing services, has launched an account-based marketing suite. Dubbed Activate ABM, the platform aims...

Madison Logic Does The BMA15 (#MyIntent)

Last week, four members of the Madison Logic executive team attended the BMA15 conference in Chicago. We were represented by...

Viewability Plus Intent = Genuine Value

The search for more and more data about our customers was the ad-tech industry’s primary focus for many years, but...

Madison Logic Announces #MyIntent Social Platform at BMA15

NEW YORK, NY–(Marketwired – May 27, 2015) – Madison Logic, the leading global provider of intent-activated brand and demand marketing...

Madison Logic Launches Activate ABM, the First-Ever Intent-Driven Account-Based Marketing Suite

NEW YORK, NY–(Marketwired – May 21, 2015) – Madison Logic, the leading global provider of intent-activated brand and demand solutions across...

5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing

How can you make account-based marketing suit your particular needs? Columnist Thomas Koletas outlines five ways to deliver the best...

CMO.com Wants To Know: Will Digital Cause The Death Of The B2B Salesman?

The rise of digital and overwhelming amount of information now available to anyone in buying mode could be bad news...

UPDATE – Madison Logic Named to Gramercy Institute’s Annual List of the 20 Most Valuable Partners in Financial Marketing

NEW YORK, NY–(Marketwired – Mar 16, 2015) – Madison Logic, the leading provider of data-driven, full-funnel B2B marketing solutions powered...

GRAMERCY INSTITUTE ANNOUNCES ROSTER OF “20 MOST VALUABLE PARTNERS IN FINANCIAL MARKETING”

New York, NY—March 11, 2015—Gramercy Institute announced today its 2015 roster of “The Most Valued Partners in Financial Marketing.”  Based...

Madison Logic Selected to Present at The Montgomery Summit

Top Venture Capitalists Chose Madison Logic From a Record Number of Nominees to Present at the Largest Tech Investor Conference...

Madison Logic Expands Its Platform With B2B Ad Network Buy

By Dom Nicastro | Mar 3, 2015 Madison Logic has been providing enterprise solutions for publishers and demand generation for...

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