Advertising Hall of Famer David Bell Joins Madison Logic Board as First Independent Director
Former CEO of Interpublic Group Brings a Wealth of B2B Experience to the Leader in Global Account Based Marketing NEW...
Former CEO of Interpublic Group Brings a Wealth of B2B Experience to the Leader in Global Account Based Marketing NEW...
This article was written by Sonjoy Ganguly, Madison Logic’s SVP of Product and originally published by MarTech Today Effective data management is...
This article was written by Brian Anderson, featuring a quote from Tom O’Regan, Madison Logic’s CEO and originally published by Demand Gen...
This article was written by Tom O’Regan, Madison Logic’s CEO and originally published by Advertising Age. “There’s nothing new under the...
Activate ABM™, the leading account based marketing platform, now offers B2B marketers richer insights into their media performance, along with...
This article was originally written by Shabana Arora and published in MarTech Advisors New York, NY: Madison Logic, the provider of Account...
Welcome to the second installment of A Few Questions With…, Madison Logic’s interview series with thought leaders about Account Based...
This article was written by Sonjoy Ganguly, SVP of Product at Madison Logic, and was originally published by CMO.com QUICK...
This article was originally published by Biz Report and was written by Kristina Knight Martech and Adtech, according to two experts, will...
It’s that time of year again! There’s a chill in the air and it’s a short work week. Before we...
This article was written by Tom Koletas & originally published by CMSWire Remember pet rocks or Rubik’s Cubes or hipster...
Attributes 204.5 Percent Revenue Growth to the Success of its Comprehensive Global Account Based Marketing Platform, Activate ABM™ NEW YORK,...
Welcome to the first in an brand new series here on the Madison Logic Blog. We’ll corner a leading B2B...
Madison Logic’s product manager, James Matlick, tells us all about the challenges marketers face when implementing account based marketing
This article was written by Paul Briggs & originally published by MarTech Advisor Paul Briggs, GM International, Madison Logic examines...
This article was written by Sonjoy Ganguly and originally appeared on Business 2 Community Every company wants to be innovative, but few...
This article was written by Tom Koletas and originally appeared on MarketingLand Make no mistake, account-based marketing is ideal for targeting...
This article was originally written by Shabana Arora for MarTech Advisor No single vendor offers a complete solution for Account Based Marketing...
This article was written by Tom O’Regan and originally published by Inc Tom O’Regan, CEO, Madison Logic gives brands some tips...
NEW YORK, NY–(Marketwired – Aug 18, 2016) – Inc. magazine today ranked Madison Logic No. 1814 on its 35th annual...
This article was written by Tom O’Regan and originally published by MarTech Advisor Tom O’Regan, CEO, Madison Logic gives brands...
The Only Global Platform for Comprehensive ABM Provides B2B Marketers With 100 Percent Attribution Across Digital Channels for Their Display...
This article was written by Tom O’Regan & originally appeared on the Duplici blog As B2B marketers, we’re constantly changing...
Dennis Syracuse, CMO of Madison Logic, explores how B2B marketers can tune into the needs of their customers and prospects A...
In this episode of One Question With…, we’re pleased to feature a special guest: Jeff Soriano, Senior Director of Demand...
This article was written by Sonjoy Ganguly and appeared on Demand Gen Report. Once upon a time, account-based marketing (ABM) was...
This article originally appeared on Inc. There is more content marketing floating around than ever, and it makes sense why: it’s...
This article was written by Dennis Syracuse and appeared on B2B Marketing Dennis Syracuse, CMO of Madison Logic, explains how intent data can...
This article was written by Greg Franczyk and appeared on CMSWire We all know that data is the key to...
YesPath Customers Can Now Run Media Programs that Adapt to Each Account NEW YORK, NY and SAN FRANCISCO, CA–(Marketwired –...
This article was written by Tom O’Regan & originally appeared in AdAge How to Develop the Right Metrics for Account-Based...
This article was written by Mike Shields & published by The Wall Street Journal Industry executives sees potential for software company...
This article was originally written by Susan Borst for the IAB When it comes to Key Performance Indicators, KPIs, we...
B2B Marketers Can Now Deliver the Right Message to the Right User at the Right Time Across Devices and Channels...
This article was published by Marketing ID In an interview with Marketing ID’s Brian Anderson, Madison Logic’s Sonjoy Ganguly discusses...
SAN MATEO, CA–(Marketwired – May 25, 2016) – Mintigo, the pioneer of predictive marketing and sales technology, has partnered with Madison...
Acquisition Expands International Data, Reach and Operational Footprint in Europe NEW YORK, NY–(Marketwired – May 18, 2016) – Madison Logic,...
This article was written by Vin Turk & published by Business2Community Publishers face a dilemma in today’s advertising environment. Many...
The role of marketing attribution is to connect sales and marketing data so companies can see which marketing efforts are having...
In the world of B2B marketing and targeted advertising, many experts are saying which metrics are the most effective when...
This article originally was published by Adotas Programmatic advertising takes the term “data driven” to a whole new level. While...
This article originally appeared on Marketing Land. Is your marketing automation as smart as it should be? Columnist Thomas Koletas...
This article originally appeared on MarTech Advisor. Sonjoy Ganguly, SVP Product Management at Madison Logic offers a tactical how-to for...
Content has become the backbone to any good marketing strategy. It helps nurture customers and provide insights regarding your offerings...
This article originally appeared on CMO.com The marketing mix continues to evolve. To stay ahead, B2B marketers need to be...
Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing NEW YORK, NY–(Marketwired – Mar 30, 2016) – Madison...
This article was written by Sonjoy Ganguly & originally appeared on MarketingProfsThe scale and growth of digital media has always...
This article was written by Tom O’Regan, Madison Logic CEO, & originally appeared in MediaPost Marketers may be pledging allegiance to...
The B2B buyer is a fickle being. In today’s high digitized world, it is hard to reach a buyer that...
This article was originally appeared in Chief Marketer. March 2, 2016 by Thomas Koletas Determining what content will resonate with prospects...
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