The Attention Shift: Why Distribution Beats Discovery in the Zero-Click Era

The rules of B2B marketing are changing. AI summaries, social algorithms, and “zero-click” content consumption mean buyers are engaging with your content without ever visiting your website. The solution isn’t chasing clicks—it’s meeting buyers where they already are.

In this virtual event, Madison Logic experts break down how to leverage content syndication, search engine optimization (SEO), and public relations to overcome the zero-click shift. They’ll discuss how leading organizations are using intent data and cross-channel activation to make every piece of content work harder by delivering your brand stories, insights, and offers directly to in-market buyers across trusted channels while still delivering measurable results.

You’ll learn:

• Why distribution now matters more than discovery in AI-driven, social, and streaming environments
• How to activate content where buyers already are using content syndication, SEO, and PR to deliver brand stories and insights directly to engaged accounts
• What metrics to use to track and measure engagement, pipeline influence, and conversions to demonstrate ROI

Master the zero-click shift by future-proofing your content strategy to drive real results. Register to save your seat today.