Tuning In: The Strategic Value of Audio in B2B Marketing

As B2B buyer behavior continues to evolve, traditional 9-to-5 engagement strategies are falling short.

Today’s decision-makers consume content in their own time—often beyond the screen, during commutes, workouts, and other moments when they’re tuned into podcasts and streaming audio. This webinar explores why B2B marketers must embrace audio as a powerful and personal way to engage buying committees—wherever they are.

We break down how audio fits seamlessly into a multi-channel ABM strategy, and how ABM Audio Advertising empowers marketers to reach and target high-value accounts with precision, relevance, and emotional resonance—turning passive listeners into active decision-makers.

In this virtual event, you’ll learn:

• Why the modern B2B buyer journey demands more dynamic, always-on engagement strategies
• The unique role audio plays in building trust and emotional connection in B2B
• How to integrate audio advertising into your multi-channel ABM campaigns
• Best practices for aligning marketing and sales around data-driven, multi-touch engagement—beyond the screen