New! Combine Madison Logic’s leading intent data with Adobe Experience Cloud to hyper-personalize campaigns across owned channels. Learn More
A unified approach. Unmatched results.
Connect buyer insights and actions in real time to drive personalized buyer journeys and track ROI.
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Case Study

The integration with Salesforce is everything when it comes to our reporting. In the past, we haven’t been able to show true ROI, and that goes a long way to senior leadership … Madison Logic allowed us to leverage additional KPIs that previously weren’t able to obtain the actual pipeline value or revenue value.

Thomas Matthew
Make powerful tools even more powerful












CRM
Enhance sales alignment and drive revenue growth
- Gain a unified view of account engagement to inform sales strategies.
- Use CRM data to personalize outreach and accelerate pipeline velocity.
- Measure and attribute marketing impact directly to revenue outcomes.

MAP
Streamline campaigns for targeted engagement
- Enhance lead and account scoring using real-time, multi-channel engagement.
- Personalize messaging and content within lead-nurture flows based on buyer behavior.
- Align marketing and sales efforts through synchronized data and workflows.

Expand reach with precision targeting
- Engage key decision-makers on LinkedIn with tailored content.
- Leverage LinkedIn’s network, amplifying presence with target accounts.
- Track and analyze LinkedIn ad performance to refine strategies.

GONG
Elevate sales conversations with actionable insights
- Access real-time account intelligence to inform sales interactions.
- Monitor engagement signals to prioritize outreach.
- Enable sales with AI-personalized follow-up emails and call scripts delivered directly into Gong.

CONVERTR
Enhance lead profiles with deeper insights in real-time
- Enrich leads in real-time with intent scores and researched topics.
- Prioritize the accounts ready to buy and know what they care about.
- Streamline lead flow with data delivered securely.

ADOBE JOURNEY OPTIMIZER
Power customer journeys with superior intent data
- Drive higher engagement blending real-time intent insights into targeted engagement programs for impact.
- Unify targeting and activation across paid and owned channels for cohesive, relevant experiences.
- Automate personalization and engagement programs across channels for higher conversion rates.
ML Insights intent data is accessible within the Adobe Experience Platform making it readily available across all Adobe Experience Cloud applications.
The fastest path to revenue
From awareness to engagement to conversion, the best ABM strategies unify buying journeys across all media channels to amplify growth. See the impact.
Testimonials
It’s not magic, it’s logic
Ready to run ABM the right way?
See how Madison Logic helps enterprise marketers convert their best accounts faster.