B2B Marketers on a Mission Podcast: How Performance-First B2B Marketing Drives Better Results with Keith Turco

As AI and market uncertainty reshape B2B marketing, teams are under growing pressure to prove impact with fewer resources. In this episode of the B2B Marketers on a Mission Podcast, Keith Turco, CEO of Madison Logic, sits down with host Christian Klepp to discuss why performance-first strategies, smarter measurement, and full-funnel activation are essential for driving ROI, accelerating sales cycles, and building brand affinity. Click to listen.