As AI and market uncertainty reshape B2B marketing, teams are under growing pressure to prove impact with fewer resources. In this episode of the B2B Marketers on a Mission Podcast, Keith Turco, CEO of Madison Logic, sits down with host Christian Klepp to discuss why performance-first strategies, smarter measurement, and full-funnel activation are essential for driving ROI, accelerating sales cycles, and building brand affinity. Click to listen.
