One Question With…Elliot Markowitz: Content and Data

Content has become the backbone to any good marketing strategy. It helps nurture customers and provide insights regarding your offerings and services. However, just because you create content does not mean that it will automatically drive sales. You must create tactful content that resonates with your audience.

Madison Logic’s Director of Content Marketing Services, Elliot Markowitz, discusses how to create successful content by using data to inform content development and distribution.