Rediscover + Reinvent: B2B Marketers Will Place Bets On Basics And New Technology In 2026

2026 will be a turning point for B2B marketing industry. Change is accelerating, and it’s creating new urgency around how marketers balance efficiency, effectiveness, and execution. Learn what Madison Logic research is revealing about where marketers plan to place their bets with a focus on combining foundational basics like customer loyalty and brand building with new technology like AI to stay competitive and drive sustainable growth. Read our take on MediaPost now.