2025 Will Be The Year of the CIO and CMO Collaboration

While CIOs and CMOs have historically operated in siloes, brands will need to identify and invest in opportunities for synergy and collaboration between these two roles to be more relevant, competitive, and innovative in 2025.

Read Keith Turco’s article in Fast Company for his take on why CIOs and CMOs need to work more closely together on multiple fronts, especially when it comes data and brand trust.