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  Prioritize in-market accounts with AI-powered intent data.
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Connected TV
  
  Drive demand with hyper-targeted video advertising.
  
  ABM Audio Advertising
  
  Engage buyers as they’re streaming music, news and podcasts.
  
  ABM Social Advertising with LinkedIn Ads
  
  Maximize exposure on the largest B2B social network.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
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News

2026 Will Be The Year Marketers Rediscover the Basics

Betsy Utley-Marin

December 23, 2025 1 MIN News

New research from Madison Logic and The Harris Poll reveals a new approach B2B marketers plan to embrace in 2026: a return to basics and continued use of AI to reimagine what’s possible. Read Keith Turco’s take on this compelling duality in his newest Fast Company op-ed.

2026 Will Be The Year Marketers Rediscover the Basics

Betsy Utley-Marin

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