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Solutions
- ML Insights
  
  Prioritize in-market accounts with AI-powered intent data.
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Connected TV
  
  Drive demand with hyper-targeted video advertising.
  
  ABM Audio Advertising
  
  Engage buyers as they’re streaming music, news and podcasts.
  
  ABM Social Advertising with LinkedIn Ads
  
  Maximize exposure on the largest B2B social network.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
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- Customer Stories
  
  Learn how B2B marketers drive higher engagement across the sales cycle
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News

B2B marketers double down on AI and social media in 2025

Betsy Utley-Marin

February 5, 2025 1 MIN News

As marketers navigate an evolving digital landscape, increased competition, and the need to deliver more personalized experiences, it’s important to know what areas will see the most investment to understand how to stay ahead. Read our latest coverage in EMARKETER to see what our data says about where marketers plan to spend the most in 2025.

B2B marketers double down on AI and social media in 2025

Betsy Utley-Marin

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