
NEW — Prioritize buyer readiness with AI-powered ML Predictive Buying Stage fueled by the largest proprietary intent signals. Learn More
NEW — Prioritize buyer readiness with AI-powered ML Predictive Buying Stage fueled by the largest proprietary intent signals. Learn More

B2B marketers are rapidly shifting from traditional “eyeballs”-based metrics to more intelligent, data-driven strategies that leverage intent data, multi-channel orchestration, and AI for real-time optimization. In this Demand Gen Report article, Keith Turco, CEO of Madison Logic, explores how advertising is evolving from impressions to measurable impact—read the full story to learn more.