Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco on Why a Performance-First Mindset Will Define the Next Era of ABM

After several years of volatility in budgets, buyer behaviors, and technology, B2B marketing enters 2026 at a pivotal moment. The era of “brand-first and measurement-later” is over. So is the era of siloed campaigns, static ABM programs, and loosely coordinated buyer engagement. Read Madison Logic CEO Keith Turco’s perspective in Demand Gen Report to learn why a performance-first mindset will define the next era of ABM.