ML Insights
Our industry-leading intent data helps B2B marketers
prioritize in-market accounts, know which personas to
engage across the buying committee, and understand what
content is most likely to convert.
The world’s largest companies trust our data to power their multi-channel ABM strategies
Three sources of data. Millions of exclusive proprietary signals. One score that dynamically predicts when an account is moving in-market.
ML Insights reveals the 1-5% of prospects actually worth selling to. Know when an account is ready to buy and take immediate action to drive higher ROI.
Maximize your marketing spend by dynamically targeting the accounts ready to buy
Focus on the key personas within buying committees to accelerate deal conversion
Uncover the content that resonates with your customers at every stage of their journey
“Almost immediately after employing a multi-channel ABM strategy with Madison Logic, we were able to prioritize the accounts demonstrating in-market research and efficiently drive the type of engagement our sales team needs to fill their pipeline.”
Mike Ellis
Marketing Manager, Higher Logic
ML Insights multi-layer data intelligence fills your marketing pipeline with
accounts that demonstrate high-conversion potential.
Lift in account engagement
Increase in pipeline
Faster pipeline velocity
ML Insights pulls real-time intent data from over 20 million companies worldwide to reveal the
content and media your target accounts and personas actively engage with the most.
Accounts are scored in real-time to accurately predict when they are moving in-market.
245M
Monthly Engagement Signals
ML Insights unique data uncovers behavioral insights from key members of targeted buying committees and the buying centers currently engaging with your LinkedIn, display ads, content syndication and CTV.
20B
Monthly Content Consumption Events
B2B third-party intent gives you deep insight into product research, content engagement, and account data to bolster your strategy from all angles.
10M
Technology Installations
Technographic data identifies the technology your prospective accounts are currently using so you can stay one step ahead of your competitors.
Target
Be the first to know when your ideal buyers are moving in-market. ML Insights notifies you of activity spikes from key accounts in
real-time.
“We use Madison Logic’s intent data to help us maximize the effectiveness of our marketing spend. Intent helps us further tighten our target accounts.”
Andrew Ward
Marketing Director at Salesforce
Personalize
Provide bespoke content and messaging for each member of the buying committee to influence decision making.
“The ability to target the accounts we want with the executives and get and expose the right message to the right target audience is critical. It is a complex sales cycle where we're targeting multiple personas in a deal cycle.”
Ian Michiels
Sr. Director, Global Field & Partner Marketing at Webex
Optimize
Dynamically adjust campaign strategy to increase performance and accelerate conversion.
“By using data and insights, we can orchestrate relevance and trusted marketing actions throughout the customer lifecycle.”
Alexander Meyers
Head of B2B Performance Marketing at Adobe
“I would recommend Madison Logic to anyone who’s building out their ABM programs. They are in a very competitive environment, but what makes Madison Logic unique is their proactive focus on their client’s businesses, understanding what they’re doing, how it’s performing, what can be done to make it better, and then helping to implement those things and really work together to see continual improvement, which is what most marketers have to have in order to succeed.”
Janice Barbosa
Senior Marketing Media Manager, T-Mobile for Business
Buyer Intent Data Providers
Account Data Management
Enterprise Buyer Intent Data Providers
Enterprise Account Data Management
Enterprise Account Data Management
Enterprise Americas Account Data Management
Buyer Intent Data Providers
Account Data Management
Marketing Account Intelligence
Buyer Intent Data Providers
Account Data Management
With access to the largest network of professionals, ML Insights is designed to provide deep insights into content consumption and the buying behaviors of your target accounts and personas, enabling our customers to create meaningful and personalized experiences. It uniquely identifies when accounts are entering a buying cycle, key personas in buying committees, and the content that drives engagement.
With 18+ years of development, ML Insights leverages three sources of datasets and a proprietary scoring model to track buyer activity, market trends and accurately predict when accounts are moving in-market, driving higher engagement and campaign ROI.
Our proprietary engagement data is completely unique to Madison Logic combining intent from four leading ABM activation channels. It measures how frequently accounts are being targeted across multiple digital channels as well as which key personas are being singled out within the buying committee.
ML Insights simultaneously observes how these same companies and personas engage through content consumption, display and CTV advertising, and social media interactions to identify the best time to activate and optimize campaigns along with which messaging will deliver the highest impact.
ML Insights can be leveraged in three ways to enhance your account-based marketing strategy:
1. Refine targeting strategies:
ML Insights enables you to identify new in-market accounts, dynamically prioritize and curate a list of accounts with the highest propensity to purchase, and identify opportunities to expand your reach within your current customer base. By strategically allocating your budget to target the accounts with the highest level of buying intent, you can significantly boost the performance of your campaigns and guarantee optimal return on investment.
2. Build personalized ABM experiences:
Leverage ML Insights to gain real-time visibility into the research topics your accounts are exploring. Tailor your content to the key personas within buying committees to create relevant experiences that will drive higher engagement.
3. Optimize your campaigns:
Enrich your CRM and MAP tools with Madison Logic’s intent data to improve account scoring and uncover the insights your sales teams need to capitalize on new opportunities. Leverage real-time intent data to build dynamic, always-on segments and create personalized workflows that accelerate the sales cycle.
Any customer with a live media campaign has full access to Madison Logic’s buyer intent data, free of charge. Madison Logic provides 15, 30 and 90-day look-back windows of trending topics, research behavior, content engagement, LinkedIn engagement (likes, clicks, comments and shares), and website traffic.
ABM intent signals are automatically pushed in real-time to your CRM and Marketing Automation Platform tools, enriching your account data and improving your scoring process. Our white-glove service gets your campaigns set up and running quickly so you can generate ROI and business impact faster.
Switching is not necessary. Madison Logic’s intent data can perfectly complement the data captured by other B2B intent data providers. By incorporating the buying intent data signals from Madison Logic, you will: build the most accurate picture of in-market accounts, target the key decision-makers, and uncover the content that drives higher campaign engagement.
Customers choose Madison Logic for our high-quality buyer intent data, unparalleled global reach and scale, multiple media channels, and our ability to deliver key insights that generate higher ROI. This allows them to deliver full-funnel always on account-based marketing programs at scale.