Acquisition of Internal Results Solidifies Madison Logic as the Largest Global Account Based Marketing Provider
Acquisition Expands International Data, Reach and Operational Footprint in Europe
NEW YORK, NY–(Marketwired – May 18, 2016) – Madison Logic, one of the world’s fastest growing companies dedicated to solving the digital needs of B2B marketers, today announced its acquisition of Internal Results, a global provider of B2B lead generation solutions, firmly solidifying itself as the largest account based marketing platform available. The acquisition expands Madison Logic’s international reach, allowing its clients to run the most sophisticated and highly effective global ABM campaigns.
The acquisition brings together two powerful entities to create a streamlined organization capable of executing global media and marketing campaigns. The move provides B2B marketers with a combined database of highly desirable contacts and companies used to influence and generate demand for the worlds B2B organizations. Internal Results has established itself as the leader in performance based B2B sales solutions for the technology marketplace through its proprietary prospecting methodologies ensuring achievement of quarterly goals and ROI on lead generation investments.
“Internal Results provides a valuable data set that allows us to better serve the ABM needs of our growing roster of global B2B clients,” said Tom O’Regan, CEO of Madison Logic. “Bringing together Internal Results’ database with Madison Logic’s B2B data will give marketers unprecedented reach and access to the most comprehensive solutions available.”
Internal Results, located outside of Dublin, will operate as a stand-alone business within Madison Logic and will continue as well as support its direct customers.
“Madison Logic’s technology platform and proprietary B2B data will help us add to our product set and ultimately enhance our effectiveness in placing campaigns for our customers,” said Chris Whife, co-founder of Internal Results.
Ian Cullen, co-founder of Internal Results added, “Madison Logic’s established presence in the marketplace will support our efforts to increase our reach and customer engagement. Our combined teams can now more efficiently execute marketing programs at a global scale.”
The acquisition follows a strong 2015 growth pattern for Madison Logic, which posted over 72 percent revenue increase in 2015 and also received numerous awards.
About Madison Logic
Madison Logic is among the world’s fastest growing companies dedicated to solving the digital needs of B2B marketers. Madison Logic’s Account Based Marketing Platform powers targeted advertising and content syndication products that deliver real results and actionable insights powered by the most comprehensive B2B data set.
Madison Logic is a global company based in New York City. www.madisonlogic.com @madisonlogic
About Internal Results
Based in the UK and Ireland, Internal Results provides a comprehensive set of lead generation services that ensure b2b marketers’ long-term & short-term pipeline productivity, ranging from e-marketing and opportunity identification to appointment setting and inbound lead qualification.