Madison Logic Launches Scary-Good Lead-Gen Platform Retargeting Your Customer Database
Imagine a prospect in your marketing automation system or an infrequent customer in your corporate┬ádatabase. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the Internet.┬áIn other words, everywhere she turns, a few or many times a day, your prospect is seeing reasons, rationale, and offers to buy from you. ThatΓÇÖs a powerful vision for a marketer.┬áBut not just a vision ΓÇö today┬áMadison Logic┬áis launching exactly that with two new products.┬áVentureBeat spoke to Madison LogicΓÇÖs chief executive,┬áEric Matlick, about the platform. Read More.