Madison Logic Launches Scary-Good Lead-Gen Platform Retargeting Your Customer Database

VentureBeat_27932Imagine a prospect in your marketing automation system or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the Internet. In other words, everywhere she turns, a few or many times a day, your prospect is seeing reasons, rationale, and offers to buy from you. That’s a powerful vision for a marketer. But not just a vision — today Madison Logic is launching exactly that with two new products. VentureBeat spoke to Madison Logic’s chief executive, Eric Matlick, about the platform. Read More.