Madison Logic Launches New Data Company With CEO Erik Matlick at the Helm
Appoints Former Martini Media Executive Tom O’Regan as Madison Logic CEO
NEW YORK, NY – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced the launch of Madison Logic Data, a sister company created from Madison Logic’s highly successful intent data business. Madison Logic founder and CEO Erik Matlick will lead the new company as CEO. Assuming the role of CEO for Madison Logic is industry veteran Tom O’Regan. O’Regan most recently served as president and chief revenue officer for Martini Media and Senior Vice President of advertising sales at TheStreet. Mr. Matlick will serve as the Chairman of the Board for both companies.
Madison Logic Data offers the largest aggregation of B2B intent data in the industry to marketers and publishers to improve marketing performance. The scale and rapid growth of the data business has allowed the company to outpace revenue expectations and fueled its ability to spin off as its own entity. Intent data, core to the company’s business model, has proven itself as one of the most powerful generators of ROI and brand awareness in the B2B marketing space. Madison Logic Data not only aggregates but also organizes and activates that intent data to drive successful lead generation and display campaigns at scale.