Madison Logic Automates Lead Generation Platform
Erik Matlick is attempting to fill a niche in the lead-generation biz. The founder of IndustryBrains and MediaBrains is launching another startup, Madison Logic, along with LeadFocus, an automated lead-generation ad-serving platform.┬áThe entrepreneur calls it an “aggressive step” toward cornering the market on services for publishers that want to sell leads to advertisers. It took Matlick about a year to perfect the platform and line up publishers including PC Magazine, iMediaConnection, ClickZ and DMNews. Read More.