The B2B Data Cheat Sheet

Unlock Global ABM at Scale — Madison Logic strengthens ABM reach with Connected TV and Audio expansion globally. Learn More

Solutions
- ML Insights
  
  Prioritize in-market accounts with AI-powered intent data.
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Connected TV
  
  Drive demand with hyper-targeted video advertising.
  
  ABM Audio Advertising
  
  Engage buyers as they’re streaming music, news and podcasts.
  
  ABM Social Advertising with LinkedIn Ads
  
  Maximize exposure on the largest B2B social network.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Customers
- Customer Stories
  
  Learn how B2B marketers drive higher engagement across the sales cycle
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Data is everywhere. With every click, article viewed and white paper read on the Internet, new data is constantly generated. However, with all this data out there, there is still some confusion on what certain types of B2B data can do for your marketing campaigns.

Below find an infographic breaking down why data is necessary for your B2B marketing campaigns and how to best understand each specific type of data offering in the marketplace.