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Glossary

Sales Qualified Lead (SQL)

A prospect who has shown clear intent and strong interest in a company’s product or service through marketing interactions and content engagement. It indicates that the lead meets predefined criteria and is considered ready by the marketing team for direct follow-up by sales.

How to Implement a More Effective Lead Scoring Model with ABM

Despite its importance, only 39% of businesses use lead qualification…

Why You Need to Meet with Sales and Customer Success Teams More

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How to Accelerate the Buyer’s Journey with Stronger Sales and Marketing Alignment

Cross-collaboration with sales is crucial to account-based marketing success.    Marketing…

From Leads to Discussions: How You Can Drive Leads to Sales Meetings

Face it: B2B sales and marketing are changing. There’s no…

How Data Collaboration Fosters Stronger Alignment Across Departments

Data is powerful. It drives insights, optimizes decision-making, improves efficiency,…