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Glossary

ROI (Return on Investment)

A performance metric used to evaluate the profitability of an investment relative to its cost. It is typically calculated by dividing the net gain by the total investment and multiplying by 100 to express the result as a percentage. In marketing, ROI helps assess how effectively a campaign generates revenue or value.

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9 Best Practices for Campaign Optimization and Measurement

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Why Marketers Are the Key to Successful Customer Win-Back Campaigns

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How to Measure and Optimize Your ABM Campaigns

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Metrics That Matter: Measuring ABM and Integrated Campaign Results

Identify the key metrics that truly reflect ABM success and learn how to measure and optimize for impact across the buyer journey.