Madison Logic Named the Only Visionary in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms. Learn More

Solutions
- ML Insights
  
  Prioritize in-market accounts with AI-powered intent data.
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Connected TV
  
  Drive demand with hyper-targeted video advertising.
  
  ABM Audio Advertising
  
  Engage buyers as they’re streaming music, news and podcasts.
  
  ABM Social Advertising with LinkedIn Ads
  
  Maximize exposure on the largest B2B social network.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Customers
- Customer Stories
  
  Learn how B2B marketers drive higher engagement across the sales cycle
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Glossary

ROAS (Return on Ad Spend)

A key marketing metric that measures the revenue generated for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their ad campaigns by showing how well their advertising investments are performing. A higher ROAS indicates more efficient ad spend, guiding marketers in optimizing campaigns and identifying areas for improvement.

Why Lead Validation Makes or Breaks Your Content Syndication Strategy

When leveraged in a data-driven, unified multi-channel account-based marketing (ABM)…

Leading the Charge in Transparency: Elevating Standards in Content Syndication

Understand the importance of transparency in digital advertising and how it builds trust and effectiveness in B2B marketing.

ROAS (Return on Ad Spend)

Why Lead Validation Makes or Breaks Your Content Syndication Strategy

Leading the Charge in Transparency: Elevating Standards in Content Syndication

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