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Glossary
Retargeting
A digital advertising strategy that re-engages users who have previously visited a website or interacted with a brand. Also known as remarketing, it tracks user behavior through tools like cookies to deliver personalized ads or messages across channels—such as display networks, social media, or email—that remind users of their interest and encourage them to return and complete a desired action, like making a purchase or filling out a form.
TABLE OF CONTENTS
- Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising
- How to Find Success with Display Advertising: Do’s and Don’ts
- How to Balance Automation and Personalization in B2B Lead Nurturing
- What Is the Best Media Mix Placement for Your ABM Strategy?
- Four of the Best Account-Based Marketing Campaigns Disrupting Industries
- Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers
- Winning Back Business: Strategies for Re-Engaging Lost Customers Blueprint
- Winning the Battle: Leveraging ABM for a Competitive Edge Blueprint
- The 2025 Full-Funnel ABM Playbook