Glossary
MAP (Marketing Automation Platform)
A software solution designed to automate repetitive marketing tasks across multiple channels, including social media, websites, and email. This helps businesses manage, automate, and measure marketing activities—especially lead nurturing, email campaigns, audience segmentation, and campaign performance tracking.
TABLE OF CONTENTS
- 6 Marketing Automation Best Practices for Your ABM Strategy
- How to Balance Automation and Personalization in B2B Lead Nurturing
- How Better Visibility into Campaign Performance Solves Your ABM Challenges
- What is Marketing Automation and How it Helps Break Marketing Silos
- 5 Ways Marketers Can Achieve More Success With Their ABM Strategy in 2025
- How Marketo Drives Awareness and Leads Among Target Accounts