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Glossary

MAP (Marketing Automation Platform)

A software solution designed to automate repetitive marketing tasks across multiple channels, including social media, websites, and email. This helps businesses manage, automate, and measure marketing activities—especially lead nurturing, email campaigns, audience segmentation, and campaign performance tracking.

6 Marketing Automation Best Practices for Your ABM Strategy

Marketing automation has transformed the way B2B marketers approach account-based…

How to Balance Automation and Personalization in B2B Lead Nurturing

Today’s B2B buying groups are larger and more independent than…

How Better Visibility into Campaign Performance Solves Your ABM Challenges

In account-based marketing (ABM), pipeline and revenue don’t just happen. …

What is Marketing Automation and How it Helps Break Marketing Silos

Marketing automation isn’t new—but most marketers are only scratching the…

5 Ways Marketers Can Achieve More Success With Their ABM Strategy in 2025

You’ve done everything right to set up your account-based marketing…

How Marketo Drives Awareness and Leads Among Target Accounts

“Working together, Marketo, Bizible, and Madison Logic can make the…