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Glossary

Influencer Marketing (B2B)

A powerful tactic that leverages the influence, expertise, and reach of industry thought leaders to promote brand content, products, and services. This collaboration helps marketers enhance brand awareness and build credibility with audiences based on the trust and authority of these chosen influencers.

Looking to Amplify Your ABM Strategy? Don’t Sleep on B2B Influencer Marketing

In today’s digital landscape, B2B marketing has evolved significantly, and…

Revisiting Our B2B Marketing Predictions

If the last few years have taught us anything, it’s…

These Are the New Channels Set to Disrupt Marketing This Year

In B2B marketing, the cycle of strategy, execution, and optimization…

More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy

According to Forrester research, millennial buyers aged 25-44 are increasingly…

2025 B2B Marketing Predictions eBook

Explore key trends shaping B2B marketing in 2025, from AI innovation to evolving account engagement strategies.

New Survey from Madison Logic by The Harris Poll Reveals B2B Marketers Will Be Investing More in Social Media Advertising, AI Tools, Video and Podcasts in 2025

Nearly Seven in 10 Marketing Leaders Are Seeking New Ways…

4 B2B Marketing Resolutions for the New Year

Studies show that 80% of New Year’s resolutions fail by…

Cutting Through the Noise: Key Takeaways from Madison Logic at B2BMX West

Last week, the 2025 B2B Marketing Exchange West event in…

Marketing and Lead Generation: How to Generate High-Value Leads in ABM

Lead generation sits at the heart of any successful B2B…