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Glossary
Influencer Marketing (B2B)
A powerful tactic that leverages the influence, expertise, and reach of industry thought leaders to promote brand content, products, and services. This collaboration helps marketers enhance brand awareness and build credibility with audiences based on the trust and authority of these chosen influencers.
TABLE OF CONTENTS
- Looking to Amplify Your ABM Strategy? Don’t Sleep on B2B Influencer Marketing
- Revisiting Our B2B Marketing Predictions
- These Are the New Channels Set to Disrupt Marketing This Year
- More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
- 2025 B2B Marketing Predictions eBook
- New Survey from Madison Logic by The Harris Poll Reveals B2B Marketers Will Be Investing More in Social Media Advertising, AI Tools, Video and Podcasts in 2025
- 4 B2B Marketing Resolutions for the New Year
- Cutting Through the Noise: Key Takeaways from Madison Logic at B2BMX West
- Marketing and Lead Generation: How to Generate High-Value Leads in ABM