Madison Logic Named the Only Visionary in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms. Learn More

Solutions
- ML Insights
  
  Prioritize in-market accounts with AI-powered intent data.
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Connected TV
  
  Drive demand with hyper-targeted video advertising.
  
  ABM Audio Advertising
  
  Engage buyers as they’re streaming music, news and podcasts.
  
  ABM Social Advertising with LinkedIn Ads
  
  Maximize exposure on the largest B2B social network.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Customers
- Customer Stories
  
  Learn how B2B marketers drive higher engagement across the sales cycle
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Glossary

DSP (Demand Side Platform)

A software solution that enables advertisers to automate the purchasing of ad impressions using real-time bidding and audience data. As a programmatic advertising tool, it helps marketers efficiently target specific audiences and optimize campaign performance.

Programmatic Advertising Explained: What It Is and How It Works

Every day, B2B buyers are bombarded with content, emails, and…

Programmatic Advertising Explained: What It Is and How It Works

DSP (Demand Side Platform)

Programmatic Advertising Explained: What It Is and How It Works

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