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      Engage buyers as they’re streaming music, news and podcasts.

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Glossary

Audio Advertising

A paid media channel designed to engage target audiences during key listening moments, often using data and intent signals to tailor ads based on industry, job function, or stage in the buyer’s journey. It offers a unique, immersive format to build brand awareness, reinforce thought leadership, and influence buying decisions in a less crowded, screen-free environment.

The Benefits of Audio Advertising in Your ABM Strategy

Account-based marketing (ABM) is all about surrounding your buyers with…

Announcing ABM Audio Advertising: Engage the Full Buying Group, Wherever They Listen

Driving meaningful engagement with B2B buyers is harder than ever.…

Programmatic Advertising Explained: What It Is and How It Works

Every day, B2B buyers are bombarded with content, emails, and…

TABLE OF CONTENTS

  1. The Benefits of Audio Advertising in Your ABM Strategy
  2. Announcing ABM Audio Advertising: Engage the Full Buying Group, Wherever They Listen
  3. Programmatic Advertising Explained: What It Is and How It Works
Solutions
  • ML Insights
  • ABM Content Syndication
  • ABM Display Advertising
  • ABM Connected TV
  • ABM Audio Advertising
  • ABM Social Advertising with LinkedIn Ads
  • ML Measurement
  • Integrations
Resources
  • Blog
  • Glossary
  • Resource Library
  • Case Studies
  • Press & News
Company
  • About Us
  • Why Madison Logic
  • Our Data
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  • Careers
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  • Do Not Sell My Personal Data
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  • Solutions
    • ML Insights Prioritize in-market accounts with AI-powered intent data.
    • ABM Content Syndication Put your best content in front of top global accounts.
    • ABM Display Advertising Maximize exposure on the largest B2B social network.
    • ABM Connected TV Drive demand with hyper-targeted video advertising.
    • ABM Audio Advertising Use subhead: Engage buyers as they’re streaming music, news and podcasts.
    • ABM Social Advertising with LinkedIn Ads Advertise to the accounts showing in-market activity.
    • ML Measurement Get full visibility into revenue and pipeline impact.
    • Integrations Streamline collaboration with MAP, CRM, and LinkedIn integrations.
  • Customers
    • Customer Stories Learn how B2B marketers drive higher engagement across the sales cycle
  • Resources
    • Blog
    • Glossary
    • Resource Library
    • ABM Buyer Intent Guides
    • Press & News
    • ABM Certification
  • Company
    • About Us
    • Why Madison Logic
    • Our Data
    • Executive Team
    • Careers
    • Trust Center
  • Request Demo
  • Client Login
  • Contact us