Glossary

Attribution Modeling

A practice that helps marketers identify how different marketing touchpoints contribute to a conversion opportunity in the buying journey. This enables them to evaluate the performance of specific campaigns, content interactions, and channels, and optimize strategies based on what drives results.

Content Syndication for B2B Companies: Why It’s Important and Benefits

In today’s competitive B2B landscape, which Forrester has coined as…

How Vonage Surrounds Buying Committees on Multiple Channels

See how Vonage partnered with Madison Logic to implement a true ABM strategy that drove targeted engagement and measurable pipeline growth.

ABM Customer Stories: Vonage Finds a True ABM Partner with Madison Logic

In our new ABM Customer Stories blog series, we’ll spotlight…