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Glossary

ABM (Account-Based Marketing)

A B2B marketing strategy focused on targeting and engaging specific, high-value accounts with data-driven, personalized campaigns tailored to the pain points and behaviors of the buying committee. This effective approach aligns marketing and sales team efforts to build better relationships, drive higher engagement, and deliver more revenue growth.

ABM 101: Intro to Account-Based Marketing

If you’re like many B2B marketers today, you likely recognize…

The 2025 Full-Funnel ABM Playbook

Discover actionable strategies and innovations to elevate your account-based marketing programs for success in 2025 and beyond.

5 Ways Marketers Can Achieve More Success With Their ABM Strategy in 2025

You’ve done everything right to set up your account-based marketing…

How Better Visibility into Campaign Performance Solves Your ABM Challenges

In account-based marketing (ABM), pipeline and revenue don’t just happen. …

What Tools and Technologies Help Your ABM Campaigns Succeed

You need to leverage the right tools to make your…