Daina Middleton


Daina’s career began in marketing at HP where she spent 16 years. She then headed Innovation and Analytics for Moxie, pioneering the social media practice resulting in $4M. As CEO of Performics, she created the performance marketing category growing revenues from $14 to $150 million and expanding into 34 countries. Daina then joined Twitter running B2B marketing building the global sales marketing team resulting in a 40% growth in revenue.

As a leadership consultant for Gryphon Investors, she coached leadership teams in 14 portfolio companies. Recently, Daina was the CEO of Ansira, a technology and services firm and now acts as an advisor helping companies supercharge growth.

She serves as an independent director of Marin Software. She is a published author: Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take PartConnect, and Engage; Wiley, 2013; and Grace Meets Grit: How to bring out the Remarkable Courageous Leader Within; Bibleomotion, 2016.