New! Identify and Engage Buying Groups with AI-enhanced sales outreach within Gong Engage. Learn More

Solutions
- ML Insights
  
  Prioritize in-market accounts with AI-powered intent data.
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Connected TV
  
  Drive demand with hyper-targeted video advertising.
  
  ABM Audio Advertising
  
  Engage buyers as they’re streaming music, news and podcasts.
  
  ABM Social Advertising with LinkedIn Ads
  
  Maximize exposure on the largest B2B social network.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Customers
- Customer Stories
  
  Learn how B2B marketers drive higher engagement across the sales cycle
Resources
Company
Request Demo

News

ABM Isn’t The B2B Salvation We Were Promised

Betsy Utley-Marin

May 27, 2025 1 MIN News

In this MarTech article, Madison Logic CEO Keith Turco explores why ABM has fallen short for many B2B marketers—and how to get it back on track. Read how data-driven activation, buying group insights, and always-on engagement can help ABM deliver on its original promise.

ABM Isn’t The B2B Salvation We Were Promised

Betsy Utley-Marin

Related Articles