Leaders in Marketing Innovation: Ty Heath of LinkedIn

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The brand that’s remembered is the brand that’s bought.

One of the universal head-scratchers for marketers is how to measure and prove the value of brand.

Ty Heath, Director, Market Engagement at The B2B Institute @ LinkedIn explains there is an opportunity for marketers to shine a light on brand and show that marketing is more than a cost center, it’s actually a driver. It fuels growth for the entire business. A strong brand not only attracts new customers but also improves retention, making it easier for sales teams to engage and convert prospects.

In this short clip, you’ll hear from Ty Heath, a leader in marketing innovation, as she shares:

• Why the 95-5 Rule shows the value of brand in the early buying journey.
• How to shift focus from short-term buyers to long-term brand growth.
• How the CMO Scorecard helps measure and demonstrate the value of brand investment.