Business-to-Business Ad Targeting Firm Madison Logic Installs New CEO

By MIKE SHIELDS

The business-to-business ad targeting firm Madison Logic has a new CEO as the company plans to spin off its data business.

Tom O’Regan, most recently president and chief revenue officer at the ad network Martini Media, is taking the reins at Madison Logic, which helps advertisers like IBM IBM +0.96%, Dell and HP target corporate decision makers online.

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