Will Ad-Blocking Millennials Destroy Online Publishing Or Save It?

By Nick Price


Speak of the devil and he shall appear: in the first days since iOS 9’s launch, content-blocking apps that remove ads from mobile browsers have topped the lists of most-downloaded paid apps in the United States. The seemingly quick adoption of the technology comes after weeks of coverage of Apple AAPL -0.88%’s decision to allow it on the new operating system — and in doing so, to amplify a problem for online publishers and advertisers that was already getting too big.

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Nick Price

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