Why ‘Usefulness’ of Big Data Triumphs Over Availability?

By Nick Price


Treat Big Data as Scarce Resource

Discipline of analytics is really about telling a story through the data – stitching together pieces of data from different sources, uncovering patterns – both obvious and hidden ones, and narrating a story in a way that’s easy to understand. The journey of analytics has evolved in to the realm of self-discovery and what-if scenario analysis from the more basic slicing and dicing of data along different dimensions. The distance between what’s interesting and what’s useful is gradually shrinking. Much of that’s possible due to advancement of both storage technology and data management capabilities, linked to the abilities to process data in near-real time or real-time. But much more is needed to render the full value spectrum of usefulness of data.

Read More

Nick Price

Be the first to know

Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.