Vonage Finds a True ABM Partner with Madison Logic
As a global leader in cloud communications that help businesses accelerate their digital transformation, Thomas Matthew, Senior Manager Digital Marketing at Vonage, was tasked with finding new ways to reach a new audience and create an actionable marketing strategy that leverages their own customer and CRM data.
Working with a smaller internal team, Tom needed a solution that could offer services and support to help him adopt a multi-channel ABM strategy and provide comprehensive measurement and reporting that demonstrate true ROI in a dollar form to leadership.
Tom found a true marketing strategy partner in Madison Logic. In addition to helping Tom execute an always-on ABM strategy, Tom also leverages LinkedIn for increased lead acceleration, pipeline acceleration, and getting the right content in front of accounts at the right time. With the ability to surround buying committees on multiple channels in multiple different stages of the funnel, the team has gained better-quality output of the leads.
However—above all—Tom values the ongoing support he’s received from Madison Logic’s fully-managed execution service team. Without a huge team of his own, Madison Logic has offered Tom better access to individuals that know the industry and can make good recommendations.
“Our experience with the Madison Logic support team has been great. One thing they do help with on an ongoing weekly, biweekly, monthly basis is more complex reporting. They’ll bring in their Product Team, their Data Team, Ad Ops just to make sure all of our questions and concerns are addressed.”
Madison Logic has allowed Tom and his team to leverage additional KPIs that they previously weren’t able to obtain, e.g., actual pipeline value or revenue value. This includes an integration with Salesforce, which gives them the ability to identify pipeline opportunities to drive more revenue and validate true marketing impact on sales objectives. With increased engagement rates and decreased cost per opportunity values, Tom is able to demonstrate true ROI to senior leadership through in-depth reporting.
“I would definitely recommend Madison Logic. If anyone has an omnichannel digital investment strategy I would encourage you to look into their platform as it checks a lot of boxes. They have our company’s best interest in mind and that’s helped us established a pretty solid relationship over the last couple of years.”
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