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Thriving in Uncertainty: Why Persistent ABM is Crucial for Demand Generation Success
Marketers faced with economic uncertainty, tightened budgets, and changing buyer behaviors may feel the urge to scale back, yet analysts and smart marketers warn against this approach.
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This guide offers practical advice and actionable steps to help you leverage ABM and maintain a persistent market presence during turbulent times. In it you’ll learn:
- How buying behaviors shift during times of economic uncertainty
- The risks you take in scaling back your marketing efforts
- Three key things you must do to keep your brand top-of-mind to stay competitive in your market space
Now, more than ever brands need to stay persistent and relevant in their markets to succeed.
Multi-channel, full-funnel account-based marketing (ABM) is a powerful strategy to build and maintain a persistent market presence with personalized and relevant messaging. By leveraging data to focus on the accounts that matter and engaging them with unified messaging, you build trust and awareness while grabbing their attention away from competitors who are reducing their marketing efforts.
Companies that view the economic downturn as an opportunity to maintain B2B buyer relationships and keep their brand relevant will position themselves for great success. By continuing to invest in marketing and using a targeted account-based approach, you will emerge stronger and more resilient to the current economic climate than ever.
