The Power of Buyer Behavior for B2B Marketing Programs: What Marketers Need to Know [Webinar]

By Nick Price

There is no question that behavioral intent data has become critical to B2B marketers. In fact, industry experts predict behavioral intent data will create a major shift in B2B marketing campaign effectiveness, like it did with B2C years ago.

Join us for an upcoming interactive webinar, where

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you’ll hear Eric Wittlake, B2B marketer & industry blogger, and Erik Matlick, CEO of Madison Logic, discuss the true value of behavioral intent data for B2B marketers, particularly when leveraged to power game-changing lead nurturing programs like lead retargeting and instant nurturing.

When: Thursday, November 15th, 12:30 PM EST




Nick Price

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