The rise of digital has completely transformed the media industry. Video, which was once exclusive to TV, has become multi-platform, multi-device content. The term “watching TV” will apply to watching an NBC show via Netflix on a tablet, just the same as watching a movie on HBO Now via Apple TV. Content will become device agnostic, your TV will essentially be a larger version of the phone in your pocket, and the CBS Channel will be replaced by the CBS App on any device.
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