The Evolution of Display Advertising: Adapt or Die
Display and search have been two of the biggest drivers of advertising spend for years, but still advertisers are struggling to achieve their business goals through them.
Brands can only advertise across websites that conform to standardized ad formats. Display advertising, a commodity media, is increasingly challenged by the lack of true user identity made available to marketers. Plus, digital display ad fraud has exploded over the past several years.
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