The Beginner’s Guide To Account-Based Marketing
Buyers are more empowered and well-informed than ever
The number of stakeholders involved in a technology purchase has increased
This creates a unique challenge for B2B marketers that are trying to identify and reach out to relevant stakeholders within a company. Nowadays buyers can collect more information about products while remaining anonymous and the growing dynamics of a technology purchase result in marketer’s not having full visibility about buyer needs.
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