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Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.

The Beginner’s Guide To Account-Based Marketing

By Nick Price

B2B Lead Gen

29

June

business2community.com

Buyers are more empowered and well-informed than ever

The number of stakeholders involved in a technology purchase has increased

This creates a unique challenge for B2B marketers that are trying to identify and reach out to relevant stakeholders within a company. Nowadays buyers can collect more information about products while remaining anonymous and the growing dynamics of a technology purchase result in marketer’s not having full visibility about buyer needs.

Nick Price

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