Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition. Learn More

Solutions
- Journey Acceleration
  Accelerate the sales cycle with relevant, dynamic content delivery.
  Learn More
  ABM Content Syndication
  Put your best content in front of top global accounts.
  ABM Display Advertising
  Advertise to the accounts showing in-market activity.
  ABM Social Advertising with LinkedIn Ads
  Maximize exposure on the largest B2B social network.
  ML Insights
  Make data-driven decisions that drive conversions and ROI.
  ML Measurement
  Get full visibility into revenue and pipeline impact.
  Integrations
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Case Studies
Resources
Company
Request Demo

Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition.

The 5 Use Cases of Predictive ABM

By Nick Price

B2B Lead Gen

19

February

business2community.com

One of the main appeals of account based marketing (ABM) is that, unlike inbound marketing tactics that have defined B2B marketing over the past five years, ABM is a proactive strategy. ABM targets high-value accounts, delivers customized messaging and allows marketers to track their impact on bringing in large deals and helping close marquee upsell opportunities. A true ABM strategy will touch every part of your lead-to-revenue process, remaking the way your marketing and sales teams drive growth for your business.

Nick Price

Blog

B2B Lead Gen

A Day In The Life as an Apprentice at Madison Logic

B2B Lead Gen

Introducing Journey Acceleration Measurement on ML Platform: Advanced Measurement Visibility into Pipeline Impact and Marketing ROI

B2B Lead Gen

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities that Demonstrate Pipeline Impact and Marketing ROI

Be the first to know

Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.