The 5 Reasons Paid Search Will Be Second Behind Display Starting Next Year In The US

By Nick Price
In 2016, search engine marketing will fall behind online display as the dominant channel for US digital marketers in terms of dollars spent.
According to eMarketer (which aggregates marketing industry data from multiple sources), marketers will only spend $29.24 billion on search ads in 2016 versus $32.16 billion in display ads.
And the trend will likely continue. Display is expected to blow past SEM forever starting next year.
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Nick Price

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