See Why Social Media is Becoming Advertising’s Best Friend
Instagram will generate almost $600 million in ad sales this year, according to eMarketer’s first report on the photo-sharing mobile app. The research firm also predicted that Instagram will be making $2.81 billion in ads by 2017, outselling Google and Twitter at that juncture when it comes to U.S. display ads.
Instagram has slowly developed its advertising model with sponsored images and videos as well as automated tools for delivery and measurement. The app’s ad platform has benefited from its close relationship with parent company Facebook, which bought it for $1 billion in 2012.
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