Saving Online Advertising: How we can Start Raising the Display Ad Threshold

By Nick Price

The use of ad blockers is growing in scale and intimidating online advertisers. The main reason for the trend is the decline in quality and the increasing intrusiveness of online ads. If we want to save online advertising, it’s time to raise the bar…

When ad blockers hit display ads, advertisers tried to make up for them using two major alternatives: social media ads and native advertising – the infamous “recommended content” bars on almost every website.

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Nick Price

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