Programmatic: The Hottest Trend Content Marketers Haven’t Heard About
Where does the line blur between content and advertising?
Over the past couple of years, a new buzzword has been doing the rounds in the world of digital that’s still relatively unknown among content marketers.
Programmatic is the latest digital trend that’s fundamentally changing the way brands connect with their audiences. In essence, programmatic is the practice of using software and algorithms to place targeted content in front of defined groups in highly specific and relevant situations.
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