Madison Logic Sales Director Erin Cullen presented the Email Segment Builder at our European Publisher Summit, which was held at Madison
Logic’s UK offices.
The Email Segment Builder is a simple, yet powerful marketing tool that was developed to answer one simple question for Marketers and Publishers: To whom should I send this email?
This enables marketers and publishers to accurately gauge the interest of their user database in their content.
Check out the demonstration below:
To learn more about how you can leverage intent data using the Email Segment Builder, or to schedule a free demonstration, contact us now.