One Question With…Amy Singer (Intent for B2B)

By Nick Price

At the end of the day, all marketers have the same goal. To find the right prospects for their products. However, sometimes this is harder to accomplish than most marketers think. Between B2C & B2B marketing there are many lessons that can be learned, however, maybe the most important is how to properly utilize intent data to know who is in market for what product and when.

Nick Price

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